Leather

Hi, my name is Anna. I am a passionate storyteller that identifies communications goals in order to design strategies and content that delivers clear messages in an engaging, on brand, and focused way.

PORTFOLIO

Cooling Things Off, One Tree At a Time

(Writing Sample - Magazine) - Published in Arizona GreenLiving Magazine (online & print). For Vitalyst Health Foundation's Spark Grant Recipient. 

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Noble Class of 2020 Awarded 26 Full-ride Scholarships

(Writing Sample - Blog) - Educational blog on Noble Schools' graduating class of 2020. 

Image by Vasily Koloda

Arizona Cystic Fibrosis Foundation Fundraising Video

(Video Production) - Fundraising video for the Arizona Cystic Fibrosis Foundation Gala. I wrote the interview questions, assisted in recording of interviews, and edited the video in Adobe Premiere Pro. 

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Bigger Table Brand Guidelines

(Branding Strategy & Graphic Design) - Brand book and guidelines for Bigger Table. I worked closely with the Bigger Table Board of Directors to establish brand goals. I then developed and designed the brand book.

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Farmer’s Fridge Capitalizing on New Opportunities

(Media Hit) - Article in FoodBusiness News featuring a Chicagoland Food & Beverage Network virtual event with Farmer's Fridge. This was earned PR from promoting the virtual event and providing press passes to journalists. 

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Arizona Marine Corps Scholarship Foundation

(Press Release & Media Hits) - Event management and PR for the Marine Corps Scholarship Gala. I assisted in the event management and wrote and pitched the press release.

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Food Insecurity Relief Project

(News Hit) - Article in Crain's Chicago Business explaining the uniqueness of the nonprofit organization Bigger Table. I pitched and secured the story and  connected the journalist with additional community partners for interviews. 

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Stirring Up Cocktail Trends

(Event Marketing, Social Media & Graphic Design) -  Marketing project to promote Chicagoland Food & Beverage Network's virtual event, Stirring Up Cocktail Trends. I created event collateral, managed social media, and led event marketing. The event's tasting box sold out, and we surpassed the attendance goals.

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Military Spouses Work Together to Bring Civilian and Military Community Closer with Turquoise Table Backyard Makeover

(Media Advisory & Media Hits) - TV interview for Military Spouse of the Year Winner. I wrote and sent the media advisory to local news stations.

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Newsletter from Bigger Table

(Writing Sample - Newsletter) - News and updates for Bigger Table. I designed the graphics and copy for the newsletter. 

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Reserve Estates Community

(Writing Sample - Video Script) - Video script for a Shea Homes Arizona commercial and social media videos. 

Image by Ralph (Ravi) Kayden